The Smell of Scandal: Trump’s Perfume Controversy

The Smell of Scandal: Trump’s Perfume Controversy

Background of the Story

Donald Trump’s wealth surged by over $1 billion in the past year. Critics allege he’s profiting from his presidency. A new perfume, Victory 45-47, is tied to these claims.

The product is marketed as a “rare, exclusive” item. It’s sold by 45Footwear, LLC, under a licensing deal with Trump’s CIC Ventures LLC.

The deal raises questions about ethical boundaries. Senator Elizabeth Warren has accused Trump of enabling corruption. She cited 100 reports of graft in April 2025.

Who Broke the News?

The Intercept published the story on July 2, 2025. Reporter Nick Turse authored the piece.

The article highlighted Trump’s financial gains and the perfume’s branding. It framed the product as part of broader corruption concerns. The Intercept’s report sparked widespread discussion online

What Happened with the Perfume?

Victory 45-47 is marketed as Trump-branded golf shoes, sneakers, and fragrances. The website claims it’s not owned by Trump or his organization. Instead, 45Footwear, LLC pays CIC Ventures LLC for branding rights.

The fine print notes the products are “official” Trump merchandise. Critics argue this setup allows Trump to profit indirectly. The perfume’s launch fueled accusations of exploiting the presidency. It’s seen as part of a pattern of blurring ethical lines.

Allegations of Corruption

Elizabeth Warren accused Trump of fostering government corruption. She claimed his administration benefits him and his allies.

The perfume deal is cited as an example of graft. Trump’s wealth growth raises suspicions of profiteering. His second term has seen reduced accountability measures. Past impeachments haven’t deterred ethical violations, critics say. The Intercept reported Trump’s actions “annihilated” norms around graft. This has intensified scrutiny of his business dealings.

Trump’s Response

Trump has not directly addressed the perfume controversy. The White House denies he’s profiting from his role. Spokespersons claim his businesses are separate from his presidency.

Trump recently defended Israel’s Benjamin Netanyahu, facing similar graft charges. He urged Israeli prosecutors to drop the case. This suggests Trump dismisses corruption allegations broadly. No specific statement on Victory 45-47 has been reported. His silence fuels critics’ claims of impropriety.

Public and Political Reaction

Warren’s accusations resonated with Trump critics. Supporters argue the perfume is a legitimate business venture.

They dismiss the allegations as politically motivated. The controversy highlights polarized views on Trump’s ethics. Some see it as evidence of systemic corruption.

Others view it as a distraction from policy issues. The debate continues to unfold online and in political circles.The article’s publication on July 2, 2025, coincided with broader discussions about Trump’s financial activities. The perfume’s branding as “Victory 45-47” ties it to his presidential terms.

Critics argue this exploits his office for profit. Supporters see it as a savvy business move. The lack of transparency in the licensing deal fuels suspicion. Trump’s history as the first convicted felon president adds weight to the allegations.

His administration’s dismissal of accountability mechanisms intensifies the controversy. The story reflects ongoing tensions over Trump’s ethical conduct. It underscores the divide between his critics and defenders

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