Romanian electronics retailer Flanco has taken a significant step in strengthening its retail footprint by inaugurating three new stores across the country. This strategic move is part of the company’s broader plan to expand accessibility, modernize the retail experience, and meet the growing demand for electronic products and home appliances in various Romanian regions.
New Store Locations Reflect Nationwide Growth Strategy
The three newly opened outlets are located in Suceava, Târgu Mureș, and Botoșani, further widening Flanco’s reach beyond the urban centers and into more regional markets. These areas were strategically chosen due to their growing consumer bases and increasing appetite for quality electronics.
The company aims to make technology more accessible to Romanians everywhere by opening stores in key commercial centers and shopping malls where footfall is high and consumer convenience is prioritized.
Flanco’s Retail Model: Combining Physical Presence with Digital Services
Flanco has long embraced a hybrid retail model, integrating physical outlets with its expanding online sales platform. The new stores continue this trend, offering customers the option to browse and test products in person while also benefiting from the ease of online ordering and in-store pickup services.
Each of the new outlets follows a modern showroom concept, where customers can interact with devices, receive expert guidance, and enjoy a personalized shopping experience elements that have become essential in building consumer trust and brand loyalty in the electronics market.
Consumer Demand for Electronics and Appliances on the Rise
Romania’s consumer electronics sector has shown resilience and steady growth in recent years. The demand for smartphones, laptops, home appliances, and entertainment gadgets has increased significantly, especially post-pandemic, as people have upgraded their homes and workspaces.
Flanco has responded to this demand by ensuring its stores offer a diverse range of products from top international brands, competitive pricing, seasonal promotions, and financing options that make high-tech solutions more affordable for every Romanian household.
Flanco’s Vision for the Future: Continued Growth and Innovation
Looking ahead, Flanco’s management has hinted at further store openings in the near future. Their goal is to maintain a balanced presence across urban and rural Romania, ensuring that every customer has access to the latest technology, whether shopping in person or online.
Flanco also plans to invest in sustainability initiatives, including energy-efficient store designs and partnerships with recycling programs for used electronics. This aligns with a broader European trend where retailers are becoming more environmentally conscious.
With over 100 stores already operating across Romania, Flanco continues to assert itself as one of the country’s leading electronics retailers. The addition of the three new stores not only strengthens its national presence but also shows the company’s ongoing commitment to customer satisfaction, innovation, and regional development.
